Facebook Ads are getting smarter; they are becoming more and more objective-driven. Do you want increased brand awareness, website traffic, sales conversions, engagement, or video views? Facebook will serve your ads to certain users based on the criteria you select and their previous online behaviors. Let’s explore these...
Boosting a post will certainly earn you more likes than usual, maybe even a few comments. However, you’re much less likely to see actual conversions (sales, email list sign ups, etc.) with a boosted post than you will with many of Facebook’s other ad options. It’s not that boosted posts are “bad”, it’s just that they are meant for ease of use rather than for careful sales optimization.
This little profile fix will make your Instagram account easier for your target market to find.
Have the almighty and mysterious gods of the Instagram algorithm killed the platform for marketers or is there a way to beat it?
If you refuse to serve, you'll never successfully lead. Giving completes the circuit of abundance. When you refrain from serving, you put a kink in the proverbial hose of affluence. And it'll make you feel pretty shitty after a while. The feeling of purpose will begin to fade away. Life will start to feel meaningless. But when you give, oh how the abundance flows...
As entrepreneurs, we have to wear a million hats so we're always looking for tools to make things easier on ourselves and for good knowledge sources to stay ahead of the curve. If we aren't up on the latest industry trends, if we're failing to continually improve our work processes, and if we're refusing to adopt technologies/tools to speed up our workflow - we'll get demolished by our competitors who do choose to grow and adapt. If you are here taking the time to read this blog in the first place, I doubt you are one of those people who refuses to learn and grow. So here are 11 of my favorite knowledge resources and tools to stay up to date and up to speed:
Being a lifestyle entrepreneur grants us the freedom to control our schedules, sleep in if we'd like, exercise at whatever time of day we'd like, take days off if we'd like, choose who our clients are, and a lot of other wonderful benefits. Unfortunately, being a lifestyle entrepreneur can also cause anxiety to sky rocket when project issues arise that we don't know how to solve, when work is slow and we aren't sure how we are going to pay our bills this month, and when we aren't sure what direction we want to expand our businesses into next. You've gotta take some bad with the good, I suppose. Thankfully though, I've learned some great practices for managing stress and for troubleshooting entrepreneurial problems...
In the entrepreneurial world, we talk a lot about vision. Our vision of what success looks like, our vision of what we want our businesses to become, our vision of what our lives should be. Vision is an essential tool for manifestation, however people often confuse vision and expectation for being one and the same. They are not.
As human beings, we have this innate tendency to establish expectations for everything.
We place expectations on what our careers should look like.
On what success should look like.
On what our bodies should look like.
Have you ever decided there was something in your life that just wasn’t working for you anymore? You knew something needed to give. You set out, determined to change it, you left your comfort zone, you went through the pain of change, thought you succeeded, then - lo and behold - a similar scenario found its way right back in your path… what the heck is that about?